As Editor for The Herb Society of America, Brent DeWitt has a mission. He is working to strengthen the Society’s marketing and advertising as well as unify and rejuvenate the brand. That will result in a stronger organization and growth in membership.
“When I joined the Society in December 2014 I was impressed with its history and mission,” says Brent. “At the same time, I recognize HSA’s challenges. Increasingly, organizations must demonstrate relevance and value to their audience. This can be communicated through interesting topics, easily digested material and a consistent dialogue from both a visual and content standpoint.”
“This group has a depth of knowledge and resources,” he notes. “It needs to reach out more to members and the public.”
Printed pieces such as brochures and guides are gaining a consistent, professional and contemporary look. That style will be migrated to the website, blog and other social media communication tools. These changes will make HSA benefits more easily available to members.
Before coming to work in HSA’s national headquarters in Kirtland, Ohio, Brent worked for nearly 30 years as a graphic designer, art director and marketer. He has worked in advertising agencies as well as on corporate marketing and creative teams. Throughout his career he has developed engaging advertising, collateral pieces, publications, corporate identity, illustrations and web designs.
Brent enjoys herbal teas and uses lavender for deep sleep.
He lives in Lakewood, Ohio with his wife and son. He likes the outdoors, hiking, mountain biking, camping, DIY projects, woodworking, motorcycles.