When Katrinka Morgan joined The Herb Society of America as Executive Director in 2007, she brought more than 20 years of non-profit experience to the role.
As Executive Director, Katrinka makes certain the organization operates efficiently to fulfill its mission of spreading herb education. Her goals include empowering the staff to support and assist members, by providing programs and services.
Under her leadership the Society has moved into the 21st century with improvements to the physical structure of the headquarters building during the 2009-10 remodel, a transition to increased digital communications with electronic newsletters and a reduction in the operating budget.
“Working with The Herb Society brings something new to each day,” says Katrinka. “We never know who might call or come to visit. Most visitors have driven by the headquarters office and finally decided to stop and see what we are all about.”
Katrinka is always looking for new initiatives to better serve members. “Currently we’re working on updating the brand and enhancing our social media presence including the HSA website, Facebook, Pinterest and even Twitter,” she says. “We’re also excited for the new Annual Meeting format at an ideal destination in Asheville, North Carolina.”
Katrinka’s interest in herbs started with healthy cooking. At home she grows a number of herbs. She organizes her culinary cultivars in a wine barrel to ease their cultivation and beautify her front yard. Scattered throughout the garden beds are elderberry, calendula, blueberry lily, lavenders, several varieties of Echinacea, salvias and St. John’s wart for color, flowers, bees and butterflies.
Her favorite herb to grow and use is basil for pesto or for fresh, homegrown tomatoes. She’s learning to grow and use lesser recognized herbs such as lovage, savory and chervil.
Katrinka, her husband Jim and dog Henry live on two acres in Willoughby Hills, Ohio. Away from work she likes to quilt for friends and family, and always seems to end up being part of Lucy and Ethel adventures with her bestfriend Laurel.