New GreenBridges Logo Honors Pollinators

By Paris Wolfe, Blogmaster, Herb Society of America

GreenBridgesLogo_LoA healthy ecosystem requires butterflies, bees and other pollinating insects. In fact, more than two-thirds of the food we eat depends on their role as pollinators. Alas, many of these insects are suffering from loss of wildflower habitat, pesticide poisoning, and more.

Plant More Natives does an eloquent job explaining what’s becoming an ecosystem crisis:

“Since the first English settlers landed on our shores over 400 years ago, we have modified 95% of the natural landscape for farming, housing, and commerce without, unfortunately, an understanding of the long-term implications. Seventy percent of the contiguous forest along the eastern seaboard has been eliminated, leaving behind ever-shrinking habitat islands for animals and more than 32 million acres of the default non-native landscape…. the lawn. These habitat islands lack the plant diversity necessary to support a diverse group of insects and animals.”

The Herb Society of America’s GreenBridges Initiative shows members and others how to develop butterfly- and bee-friendly gardens. These are “green bridges” linking islands of habitat so critical pollinators can move safely around the country.

To draw attention to the program in the minds of the members and non-members alike, HSA Editor Brent DeWitt has devised a signature logo. This graphic expression of the society’s initiative is a shorthand way of advertising and anchoring the program.

Brent explains thought that went into the logo: “The new GreenBridges logo is in a seal form, with inspiration based in the Arts & Crafts movement and a distinctive type font that has both a vintage and organic feel. This approach conveys the environmental focus, reverence of and connection to nature. It reflects the heart of the GreenBridges program.”

Learn how to attract more butterflies.


2 thoughts on “New GreenBridges Logo Honors Pollinators

  1. Pingback: Author Chat: Build a Bee-Friendly Garden – The Herb Society of America Blog

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