Hello, This is Amy

By Paris Wolfe, Blogmaster, The Herb Society of America

Rogers, Amy_AdjAmy Rogers calls herself an administrative assistant, but her responsibilities reach much further than one might expect. Certainly, she’s the initial point of contact for members and public when calling or stopping by HSA. She handles reservations for the Educational Conference and Annual Meeting of Members, solicits and processes advertisements for The Herbarist, works on the annual appeal and so much more.

With a Bachelor of Science degree from Miami University in Oxford, Ohio, and an MBA from Cleveland State University, Amy brings a rich business history to The Herb Society. After years working for various organizations she took time off to raise her daughter through middle school.

The Herb Society marks her return to an office, one so close to home that she’s ridden her bike to work.

Most of Amy’s herbs are grown in pots to save them from the deer around her Kirtland home.

“My favorite herbs are lemon verbena and pineapple sage. I love the fragrance and their look when paired in pots with other herbs and flowers,” she says. “I always have basil, thyme, parsley, dill, sage and chives on hand for cooking.”

When she’s not gardening, Amy loves to bike and read. She lives with her husband, Alan, soon-to-be 15 year old daughter, Lily, two calico cats. She has a horse, Sophie, that lives at a barn 5 miles away.

Katrinka Morgan Leads The Herb Society of America

By Paris Wolfe, Blogmaster, The Herb Society of America

When Katrinka Morgan joined The Herb Society of America as Executive Director in 2007, she brought more than 20 years of non-profit experience to the role.

Katrinka and Laurel

Katrinka (left) and her best friend Laurel

As Executive Director, Katrinka makes certain the organization operates efficiently to fulfill its mission of spreading herb education. Her goals include empowering the staff to support and assist members, by providing programs and services.

Under her leadership the Society has moved into the 21st century with improvements to the physical structure of the headquarters building during the 2009-10 remodel, a transition to increased digital communications with electronic newsletters and a reduction in the operating budget.

“Working with The Herb Society brings something new to each day,” says Katrinka. “We never know who might call or come to visit. Most visitors have driven by the headquarters office and finally decided to stop and see what we are all about.”

Katrinka is always looking for new initiatives to better serve members. “Currently we’re working on updating the brand and enhancing our social media presence including the HSA website, Facebook, Pinterest and even Twitter,” she says. “We’re also excited for the new Annual Meeting format at an ideal destination in Asheville, North Carolina.”

Katrinka quilt

Executive Director Katrinka Morgan’s hobby results in beautiful quilts like this one.

Katrinka’s interest in herbs started with healthy cooking. At home she grows a number of herbs. She organizes her culinary cultivars in a wine barrel to ease their cultivation and beautify her front yard. Scattered throughout the garden beds are elderberry, calendula, blueberry lily, lavenders, several varieties of Echinacea, salvias and St. John’s wart for color, flowers, bees and butterflies.

Her favorite herb to grow and use is basil for pesto or for fresh, homegrown tomatoes. She’s learning to grow and use lesser recognized herbs such as lovage, savory and chervil.

Katrinka, her husband Jim and dog Henry live on two acres in Willoughby Hills, Ohio. Away from work she likes to quilt for friends and family, and always seems to end up being part of Lucy and Ethel adventures with her bestfriend Laurel.

Meet Blogmaster Paris Wolfe, MA

lavender 2IMG_3843Paris Wolfe has been a journalist since the mid-1980s. She’s been herb gardening since she moved into her first house in 1990. Writing about food, and herbs, has been a passion throughout her career. She’s written for The (Lake County) News-Herald, The (Cleveland) Plain Dealer, Cleveland Magazine and so many more publications. Her credentials include a Master of Arts degree in public relations. Working on a blog with The Herb Society of America is a natural progression of her writing talents.

“I’m excited to be working with the Society. There is so much potential to extend its reach into untapped communities,” she says. “Gardening is on the upswing with 35 percent of 12 percent or 14 million households (2009) engaging in herb gardening.”

“The herb gardening market is a $653 million industry with the average home gardener spending $85 per year,” Paris notes. “Of these gardeners millennials (18-34) are the fastest-growing segment.”

Paris believes in research-based communication and that includes talking to experts about their experiences and knowledge. She hopes to incorporate those talents in the blog and other activities of the Society.

Her favorite herbs are basil, cilantro and lavender. Just ask “Why?” And, she’s partial to mint for mojitos. She can’t grow catnip because it attracts stray cats and she already has four.

Paris lives in Concord Township, Ohio, with her sons Dante and Dominick. She enjoys gardening, cooking, dining out, reading and skiing.

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If you have questions or blog ideas, you can contact her at pariswolfe@yahoo.com